Usability Testing & Iteration
Refining the voting experience
Usability Testing (Maze)
Data analysis & insights
Iterative Design
Interactive Prototyping
User feedback systems
This project focused on Prototype Validation & User Testing to resolve friction within a speaker voting platform. After identifying that the initial prototype wasn't performing as expected, I conducted unmoderated Usability Testing via Maze to ground my design decisions in real user data. The research revealed a critical need for User Feedback & Confirmation; participants felt uncertain after casting their vote and required a clear visual signal to complete their journey.
One of the most fascinating insights involved Mental Models & Pattern Recognition, I observed users clicking the empty edges of cards, searching for navigation arrows that didn’t exist but were expected based on their experience with other platforms. To address this, I applied a Minimalist UI & Information Architecture approach. I removed redundant arrows and simplified the interface by placing a dedicated voting trigger directly beneath each speaker’s card. To provide further value, I integrated speaker biographies, allowing for an informed decision-making process.
The final iteration focused on Visual Hierarchy & Interaction Design, creating cards with a tactile, "pushable" feel that intuitively signaled interactivity without the need for extra clutter. I also implemented a final confirmation screen to satisfy the user's need for closure. Through this process, I mastered Research Analysis & Iterative Design, while gaining a realistic perspective on the logistical challenges of user recruitment and the importance of incentives in gathering quality data.